Journal
Thinking on podcasting, production, and the business of making content that earns its keep.
What to look for when hiring a podcast production partner for your business
The decision to outsource your podcast production is easy. Choosing who to outsource it to is harder than it looks, because the market encompasses genuinely different types of organisations offering genuinely different things.
What does a properly budgeted business podcast cost in the UK?
The pricing gap between a £300 per episode freelance edit and a £2,500 per month retainer is not just about audio quality. It is about what happens before and after the recording.
How to measure the ROI of a podcast for a UK professional services firm
Most podcast platforms report downloads, listeners, and follower counts. These are proxy measures of reach, designed for consumer media where reach is the primary commercial variable.
What does a successful B2B podcast actually look like, and how do you know if yours is working?
The most useful indicators of B2B podcast success fall into three categories: relationship outcomes, audience signals, and commercial indicators.
How to build a B2B podcast guest strategy
The quality of a B2B podcast is determined more by who appears on it than by almost any other factor. Production quality matters. Hosting matters. But neither overcomes the absence of a clear, deliberate approach to guest selection.
How professional services firms should actually measure podcast ROI
Most professional services podcasts are measured incorrectly. Not because the people running them are careless, but because they are using the wrong metrics entirely.
Why company podcasts fail (and how to avoid the same mistakes)
Most company podcasts do not fail because of poor audio quality or uninspiring guests. They fail before any of that matters.
In-house vs agency podcast production: a practical guide for professional services firms
The question most organisations ask when starting a podcast is: "Should we do this ourselves or bring in outside help?"
How to handle video podcast editing without it taking over your week
Video podcast editing takes longer than almost anyone expects. If it is slowly consuming your schedule, you are not doing it wrong. You are doing it honestly.
What a B2B podcast is actually worth, beyond downloads and brand awareness
"We're building brand awareness" is often the last refuge of a marketing team that cannot prove what their podcast is doing.
When to outsource podcast production, and what to look for when you do
The decision to outsource podcast production is rarely about capability. Most teams could learn to edit video. They just should not have to.
A video podcast strategy that does not eat your week
The question is no longer whether to include video in your podcast. By mid-2026, Spotify reported more than 530,000 video podcast shows on its platform.
How to set up a video podcast for a multi-host business show
A two or three-host video podcast looks significantly more polished than a solo show, and it demands significantly more planning to produce well.
How to use a podcast for internal communications
The email announcing this quarter's strategy update has a 40% open rate if you are lucky. A growing number of organisations are turning to internal podcasts instead.
What does podcast production actually cost in the UK in 2026?
The honest answer is: it depends on what you are actually buying. Podcast production pricing spans a wider range than almost any other creative service.
